The dealership
Empire Auto sells used cars and trucks on Rue Dubois in Saint-Eustache, northwest of Montreal. Its website is in French and English. Empire Auto has been a Drive Good client from Drive Good's first days.
The challenge
Listing photos answer the first look. They rarely answer the second. Buyers write back with specific requests: "Do you have a video?", "Can I see the back seat?", "How are the tires?", "Any rust underneath?". Those questions come in the evening and on weekends, when nobody is on the lot to take a picture.
A buyer who lives half an hour or an hour away won't make the drive on the strength of eight photos. If the question goes unanswered until the next day, the buyer may be looking at another truck by then. And filming and editing a proper video for every vehicle on the lot is more work than most used-vehicle dealerships have time for.
How DriveGood AI handles it
DriveGood AI makes a video of each vehicle from the photos the dealership already takes for its listings: nothing extra to shoot. When a salesperson films a walkaround with a phone, DriveGood AI turns that footage into videos too. The videos go with the listings on Facebook Marketplace, Instagram and TikTok, where buyers scroll on their phones.
When a buyer asks a question, DriveGood AI answers in Messenger, on Marketplace or on the Facebook page, right away, and sends the photos and the video the buyer asked for. A buyer who wants to see the interior gets the interior. A buyer who asks for a walkaround gets the walkaround.
When the buyer asks for something the photos and videos don't show, such as a close-up of the underbody, DriveGood AI doesn't guess. It says so and passes the request to the team, who can take the picture the next time someone is on the lot.
Every conversation, including what was sent, is saved with the lead in the dealership's DMS or CRM.
What buyers experience
A buyer browsing at night asks to see a truck's interior and gets the photos and a short video within the same conversation. By the time they decide to drive to Saint-Eustache, they've seen the vehicle from every side the dealership has filmed, and they arrive knowing what to expect.
DriveGood AI never negotiates a price and never shares private information.
See it with your own vehicles
Request a 20-minute demo and the Drive Good team will contact you to arrange it.
