In short: The prompts that save dealers the most time are specific: they give the AI the vehicle details, say exactly what to write and how long, and tell it what not to invent. Below are 30 of them for descriptions, buyer replies, follow-up, Google review replies, ads, staff training and the manager's day. Never paste private customer information into a general AI tool, and check every fact before anything goes out.
These prompts work in ChatGPT, Gemini, Copilot, Meta AI or any general AI assistant. Copy one, replace everything in [square brackets] with your own details, and paste it in. Each assistant only knows what you give it: it doesn't see your DMS, your Messenger inbox or your dealership's rules unless you include them.
Two rules before you start
- Never paste private customer information. No names with phone numbers, addresses, driver's licence details, credit applications or income. Write "the buyer" and add the name yourself before sending. Our guide to AI and privacy at Canadian dealerships explains why.
- Check every fact before posting. AI can get trims, options and numbers wrong, or fill gaps with details that sound right. Compare every price, kilometre count and feature with the vehicle before anything goes public. Never let a prompt invent a price, a promotion or a financing rate, and follow your province's rules for advertised prices.
Vehicle descriptions
1. A full description from your notes
Write a listing description for a vehicle at a used car dealership in [city], about 120 words, in plain English. Use only the details below. Don't add features, history or condition details that aren't listed. End with an invitation to book a test drive.
Vehicle: [year make model trim]. Kilometres: [km]. Price: [price]. Features: [list]. Condition notes: [notes].
2. A short Marketplace version
Shorten this description to 5 lines for a Facebook Marketplace listing. Put the year, trim, kilometres and price first. Keep every fact exactly as written and add nothing.
[paste description]
3. A French version for Quebec buyers
Translate this vehicle description into Quebec French. Use "kilométrage", "essai routier" and "concessionnaire". Keep numbers, trim names and prices exactly as written.
[paste description]
4. An angle for a type of buyer
Rewrite this description for [families / tradespeople / first-time buyers]. Lead with the features from the list below that matter most to them, without inventing any. Under 100 words.
[paste description and features]
5. A fact check before posting
Compare this description with the vehicle details below. List anything in the description the details don't support, anything important that's missing, and any spelling mistakes. Don't rewrite it.
Description: [paste]. Details: [paste].
For more on what makes a description work, see how AI vehicle descriptions are written, or Drive Good's vehicle description examples.
Replies to buyers
6. "Is this still available?"
Write three short replies to a buyer who asked "Is this still available?" about our [vehicle]. Each one confirms it's available, gives one useful detail ([detail]) and ends with one question: a test-drive time or a walkaround video. Friendly, under 40 words each.
7. A question about features
A buyer asked: "[paste the question only, no name]". Answer using only this spec sheet. If the answer isn't in it, say we'll check and get back to them. Under 60 words.
Spec sheet: [paste]
8. The vehicle has sold
The [vehicle] a buyer asked about has sold. Write a short, friendly message telling them, and offer these similar vehicles: [year, trim, km, price for each]. End by asking which one they'd like to see.
9. A low offer
A buyer offered [amount] for a vehicle listed at [price]. Write a polite reply that doesn't accept, refuse or counter the offer. Thank them, say a manager will follow up about the price, and offer a test drive. Under 50 words.
10. Qualifying questions
Write a friendly message asking a buyer interested in our [vehicle] four questions, one line each: do they have a trade-in, will they pay cash or finance, what monthly budget they have in mind, and when they'd like to buy. Under 60 words.
Follow-up messages
11. A one-week follow-up sequence
Write a follow-up sequence for a buyer who asked about our [vehicle] and stopped answering: a text the next day, an email on day 3 and a text on day 7. Each message brings something new (a test-drive time, a video, a similar vehicle) and ends with one easy question. Texts under 40 words. Sign each message "[first name], [dealership name]" and end with "Reply STOP to unsubscribe."
12. After a test drive
Write a short thank-you text for a buyer who test drove the [vehicle] today. Mention one thing they liked: [detail]. Ask if they have questions about [trade-in / financing / next steps]. Under 45 words.
13. A new arrival for an older lead
A buyer asked us about a [type of vehicle] [number] weeks ago. We just got a [year make model trim], [km], [price]. Write a short email telling them, with two reasons it fits what they wanted: [their needs]. End with one question.
14. The last message
Write a short, respectful text asking a buyer who hasn't answered in a week whether they're still shopping for a [vehicle type] or would rather we stop writing. Make both answers easy. Under 30 words.
Follow-up texts and emails fall under Canada's anti-spam law, so keep sending only while you have consent. Our guide on how to follow up with car buyers has the full plan.
Google review replies
15. A five-star review
Write a reply to this Google review of our dealership. Thank the reviewer by first name, mention one specific thing from their review, and keep it under 50 words. Don't add details about their purchase that aren't in the review.
Review: [paste]
16. A negative review
Write a calm, professional reply to this negative Google review. Acknowledge the experience without arguing, share no details about the customer or their deal, and invite them to contact our [manager's title] at [dealership phone]. Under 80 words.
Review: [paste]
17. A review in French
Write a reply in Quebec French to this Google review: warm, short and specific, in the same tone as our English replies. Under 50 words.
Review: [paste]
18. A one-star rating with no comment
Write a short reply to a one-star Google rating with no comment. Don't guess what happened. Say we'd like to understand and invite them to contact our [manager's title] at [phone]. Under 40 words.
Ads and social posts
19. A Facebook ad for one vehicle
Write three versions of Facebook ad copy for our [year make model trim], [km], [price]. Each version: a headline under 40 characters and two short sentences of main text. Use only these features: [list]. No promotions or financing rates.
20. A walkaround video script
Write a 45-second walkaround video script for TikTok and Instagram for our [vehicle]. Follow this path: front, driver's side, rear, passenger side, interior, cargo area. One short line of voice-over per stop, using these features: [list]. End with how to book a test drive.
21. An Instagram caption
Write an Instagram caption for a photo of our [vehicle]: two short lines with the year, trim, kilometres and price, then 5 local hashtags for [city]. No emoji.
22. A Google Business Profile post
Write a Google Business Profile post announcing [new arrivals this week / Saturday hours / a community event]. Under 80 words, plain language, one call to action.
23. A month of post ideas
Give me 12 social post ideas for a [used / franchise / RV and powersports] dealership in [city] for [month]. Mix vehicle spotlights, tips for buyers, behind-the-scenes and seasonal topics. One line per idea.
Staff training
24. Role-play a buyer
Act as a buyer interested in a [vehicle] who is worried about [the price / the kilometres / trading in a vehicle with money still owing]. I'm the salesperson. Ask me realistic questions one at a time. After 6 exchanges, tell me what I did well and what I could do better.
25. Explain two trims
Using only these two spec sheets, explain the differences between the [model] [trim A] and [trim B] in a table, then in three plain sentences a salesperson could say to a buyer.
[paste spec sheets]
26. An appointment-confirmation call script
Write a short phone script for confirming a test drive the day before: greeting, the time and the vehicle, what to bring, and how to reschedule. Under 100 words.
27. A quiz on your process
Here is our process for [handling trade-ins / booking test drives / passing a buyer to finance]. Write 8 multiple-choice questions to check that new staff understand it, with the answers at the end.
[paste process]
The manager's day
28. A sales meeting agenda
Write a 20-minute agenda for our weekly sales meeting. This week: [number] leads, [number] test drives, [number] sales, top lead source [channel], main problem [problem]. Include one thing to celebrate and one thing to fix.
29. A job post
Write a job post for a [BDC representative / salesperson / lot attendant] at a [type] dealership in [city]: duties, what we're looking for, schedule, how to apply. Plain and honest, under 200 words. Don't invent pay or benefits; use only these: [details].
30. Notes into a clear process
Turn these rough notes into a step-by-step process our team can follow for [task], showing who does what and when. Keep it to one page.
[paste notes]
What DriveGood AI does so you don't have to prompt
Prompts save time, but someone still has to write them, copy the answers, check them and paste them in the right place, every day. DriveGood AI, Drive Good's own AI for vehicle dealers, does that work in the background, and dealers never log in to it:
- Writes every vehicle description with the details buyers look for, and never invents details. See AI vehicle descriptions.
- Answers buyers in Messenger, on Marketplace and on your Facebook page, right away, in English, French or Spanish, then asks about trade-in, financing, budget and timing. See the AI chatbot for car dealers.
- Follows up every lead by text and email until the buyer answers, and books test drives in your calendar.
- Replies to Google reviews in your dealership's voice and the reviewer's language. See AI review replies.
- Creates vehicle videos for Marketplace, Instagram and TikTok from your photos or footage.
Every conversation is saved with the lead in your DMS, and DriveGood AI never negotiates a price or shares private information. For a side-by-side view, read DriveGood AI vs a general AI assistant or meet DriveGood AI.
FAQ
What is the best AI prompt for car sales?
One that gives the AI the exact vehicle details, says what to write and how long, and tells it not to invent anything. Prompts 1 and 6 above are good starting points.
Can I use ChatGPT to write vehicle descriptions?
Yes, if you give it the real details and check the result before posting. It only knows what you paste in, so missing details can turn into guesses.
Is it safe to paste a buyer's message into an AI assistant?
Paste only the question itself, without the buyer's name, phone number or other personal details. Add those yourself when you reply.
Do these prompts work in French?
Yes. Ask for Quebec French and give the terms you want used, as in prompts 3 and 17, then have a French speaker check the result.
How do I stop AI from making up vehicle features?
Say "use only the details below" and "add nothing," paste the real details, and run prompt 5 to compare the result with the vehicle before posting.
Do I need prompts to use DriveGood AI?
No. Dealers never log in to DriveGood AI; it works in the background, and you see leads, booked test drives and reports.
